MusicThe work
Start with the song.
A lyric, a rhythm, a memory or a mood can be the beginning of a visual idea. Some songs call for a story. Others need imagery that gives their atmosphere room to unfold.
Our proposed process starts with the track, your references and what you want to convey. That conversation shapes the creative direction, the format and the scope.
Visualizers and lyric videos
A visual language shaped around the track's sound, words and movement, using the approved lyrics and recording.
Narrative music videos
A story developed from the song and the artist's direction. A treatment and animatic make the world, pacing and key moments visible before full production.
Release visuals
A coordinated set of video assets and social cuts built around one creative direction. Lengths, formats and deliverables are defined in the scope.
The process
A clear process, with room for your judgment.
The planned service has four review stages. The brief sets the scope and revision rounds, so the artist and production team know what is being made and how decisions will be taken.
1. Shape the brief
Start with the track, references, intended use, budget and release plans. Establish the creative intention and the permissions needed for the work. Approve the brief before the project moves forward.
2. See the idea before production
Review the treatment, visual references and an animatic: a rough sequence set to the music. Agree on the look, pacing and key moments before full production.
3. Review the film
AI-assisted visual production works alongside human direction and editing. Review the work against the approved idea, including musical timing, visual consistency and any agreed performance or likeness. Feedback follows the review rounds set in the scope.
4. Approve the delivery
Review the agreed masters and release cuts after sound and technical checks. Final delivery and artist sign-off follow the acceptance process agreed in the scope.
Your direction
Keep your artistic intention in the room.
At each review, the song is the point of reference: the pace of the edit, the space around a vocal, the feeling of a performance and the moments that deserve attention.
A treatment and animatic give you something concrete to respond to before full production. The aim is a visual direction you can understand, shape and stand behind.
Before production, the agreement would define the deliverables, revision rounds, schedule, fees and rights. Music, performance and likeness permissions must be in place for the intended use.
No generated celebrity likeness or voice, and no unlicensed recordings.
Questions before you begin.
Can I book a video now?
Music is a planned service and is not yet taking bookings. You can email us about a future release and the visuals you have in mind.
Is this software I use myself?
Music is being developed as commissioned production. Lumier Pictures is the filmmaking workspace for people who want to develop and make their own projects.
What would a project cost?
Public prices have not been finalized. A quote would depend on the idea, length, formats, permissions and revision plan. The scope and fees would be agreed before booking.
What about music rights and earnings?
The planned service is paid through an agreed production fee. Any arrangement involving music royalties, artist-channel earnings or distribution rights would require a separate agreement. Rights to the delivered visuals and any third-party assets would also be specified in the project terms.
Would my video be distributed by Lumier?
Distribution would be a separate decision. A commission would not automatically place the work on the planned Ciné or Télé streaming services, or on a Lumier social channel. Publication would require the relevant selection, permissions and agreement.
Contact
Tell us about the song and the world around it.
Share a short introduction, your role and the kind of visuals you have in mind. A target release date and indicative budget will help describe the scope.
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